02:52:58 pm
WEDNESDAY 10 MAR 2010

Driving the success of a major event

ICON roared into action to get the Australian leg of the inaugural A1 Grand Prix of Nations motor race off to a flying start.

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PokerStars.com

Position PokerStars as the leading online poker websitePosition PokerStars’ sponsored players as attractive and interesting role models for aspirational Singaporeans Highlight the increasing popularity of…

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Splashing out with Mount Franklin water

Australia's premier water brand, Mount Franklin, called on ICON when it wanted to launch into the competitive hotel, restaurant and cafe channel.

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Flying high with Boeing

Boeing, a global aerospace leader and the largest manufacturer of commercial jets, turned to ICON for our expertise in media relations and specialist understanding of…

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Adding fizz to internal communications

ICON developed a company-wide internal communication program to improve engagement levels among the company's 700-plus employees.

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Industry Leaders Roundtable Series

ICON helped conceive a winning concept to enhance the industry reputation and positioning of global relationship marketing firm Carlson Marketing Group.

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Cooking up for publicity for new Sydney restaurant Ciel

ICON served up some appetising activities to drive publicity and patronage for new Sydney restaurant Ciel Rouge when it opened for business.

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Campaign delivers sweet success

Nestle needed a clever and innovative public relations campaign to help it create strong break-through in a cluttered confectionery category.

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A great story at PR success

Borders selected ICON as its agency partner in Singapore to reinforce its positioning as the leading book retailer in a competitive market.

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ICON develops new look magazine

ICON helped one of the oldest health funds in Australia - Manchester Unity - revamp its communication with members with an exciting new magazine...

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Royal gala drives record fund raising and global

To help celebrate the 90th anniversary of the Australian Red Cross, ICON co-ordinated a royal gala that raised $1 million in one evening and garnered…

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The role of communication in real-life crises

ICON is a member of the global crisis communication network for Kenyon International, the world's leading disaster management company.

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Trend Micro

To demonstrate Trend Micro’s leadership in the consumer/SOHO arenaLeverage Trend Micro’s 2007 launch in November as a platform to kick off the focus on Consumers/SOHOs

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Digital leader looks to lift its profile

International digital products manufacturer Lexar turned to ICON to help it lift its brand profile and support the roll-out of a new product range...

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Launch of Philippe Starck Collection

Global consumer electronics brand Oregon Scientific turned to ICON to help launch a range of innovative timepieces designed by world renowned designer Philippe Starck.

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Using PR to raise the ante in the online auction space

For years a traditional auction house, Grays turned to ICON when the organisation wanted to promote the strength of its online capabilities.

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Launching a new pharmacy product to consumers

ICON was appointed by pharmaceutical firm Paedpharm to launch an innovative new nasal spray called "Fess" into the Australian market.

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Using PR to create thought leadership

For four years, ICON worked to build the reputation of Siebel Systems, the global leader in customer relationship management software.

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Launch of innovative Government program for

ICON was asked to help launch an innovative Government program called "The Way Ahead" to increase the involvement of Aboriginal apprentices in the workplace.

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Adding bite to customer loyalty

When a new customer loyalty and affinity marketing concept was developed in Singapore by a global food brand, ICON was the firm approached to handle…

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Using PR to fly to greater heights

Leading European airline Lufthansa was keen to devise a campaign to help reaffirm its position as a key offline carrier in the Australian market

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Ground-breaking CSR programme

Hitachi engaged ICON to run the 8th Young Leaders Initiative in Hanoi, Vietnam - a ground-breaking Corporate Social Responsibility programme cultivating future young leaders in…

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Putting fresh spirit into Plymouth Gin

Global alcohol company Maxxium called on ICON when it wanted to launch its multi-award winning Plymouth Gin into the Australian market.

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News and Events

ICON appointed official PR agency partner for APEC CEO Summit 2009

Tuesday, 11 August 2009
ICON International Communications, an independent strategic communication consultancy with...
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OUE adds Icon to its agency roster

Thursday, 25 June 2009
Singapore-based hospitality and property management firm Overseas Union Enterprise (OUE) h...
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